Let's face it, people are scared of new media such as the web. Well, I mean, people are not willing to spend a lot of advertising money on the web yet. All major industry try to attract advertisers by giving spaces just to fill their pages and inspire other company to go with them because it provide a great visibility... and results. After all, this is what people want, no? Anyone who advertise want immediate response, or as fast as possible, and as measurable as possible. You can see new online survey with personal code, so the store can follow their customer and create an amazing database. There is a new phenomena where people create home video with zero budget and get millions of count views. When you see that, no wonder you question yourself about the ingredient of such a success an how you can achieve the same for yourself, your brand, or your foundation.

Mesurable philanthropy