Blog Entry

The Faces of Generosity

2010-04-27 by Yanick Dery Studio , under ,

I didn’t have the opportunity to write down anything in the pas few weeks because it has been crazy busy. Even if there is not so much new stuff on the blog and website, we are working really hard to achieve our mission. Each step is very important and because we have several goals in this ambitious project, shooting cheap pages is not our priority at this point.

What we are concern is to promote the book and fine tune a lot of little details before to hit the road in different countries. We have changed our tag line for “The Faces of Generosity”. My friend Reyhan came with this in a meeting we had recently. We don't think we can find something that represent more our project and we are very thankful for her idea. Other detail we fixed is the perception of a final book. We went to see some advertising agencies to share our interrogation about the perception of the project, but simply talking about it, couple of ideas pop up and we found that “a digital book that will be printed when completed” is also the best description we can use to make it easier to understand. This was inspired by the meeting we had with Claude Doyon and Cynthia Pelland from CC Media.

We feel so fortunate to have the chance to meet extraordinary people who can generously contribute to our project simply by sharing couple of ideas to improve our work. This will help us to help others.


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